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Optimizing Environmental Communication

man and woman talking and sitting on a rock near a waterfall
Funding Year: 
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Language matters. Terms used to communicate about the environment can significantly influence public support for a range of issues and solutions. This project develops, tests, and deploys a set of new terms, aiming to be either less politically divisive or more likely to increase support for environmental practices and policies.

This multi-stage project is informed by data-driven natural language processing methods, interviews and focus groups ahead of the 2020 election cycle. The researchers aim to create a data-driven environmental lexicon that engages support for pro-environmental policies and practices.

Learn more about the Environmental Venture Projects grant program and other funded projects.

Principal Investigators:

Brian Knutson (Psychology)

Nicole Ardoin (Education)

Dan Jurafsky (Linguistics)

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