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Optimizing Environmental Communication

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Language matters. Terms used to communicate about the environment can significantly influence public support for a range of issues and solutions. This project develops, tests, and deploys a set of new terms, aiming to be either less politically divisive or more likely to increase support for environmental practices and policies.

This multi-stage project is informed by data-driven natural language processing methods, interviews and focus groups ahead of the 2020 election cycle. The researchers aim to create a data-driven environmental lexicon that engages support for pro-environmental policies and practices.

Project: The Environmental Lexicon Project: Optimizing Environmental Communication Through Natural Language Processing, Psychometric Surveys, and Field Experiments
Funding Source: Environmental Venture Projects 
Funding Year: 2020 
Research Areas: Other
Regions:

Research Team:
Brian Knutson (Psychology),
Nicole Ardoin (Education),
Dan Jurafsky (Linguistics),

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