Language matters. Terms used to communicate about the environment can significantly influence public support for a range of issues and solutions. This project develops, tests, and deploys a set of new terms, aiming to be either less politically divisive or more likely to increase support for environmental practices and policies.
This multi-stage project is informed by data-driven natural language processing methods, interviews and focus groups ahead of the 2020 election cycle. The researchers aim to create a data-driven environmental lexicon that engages support for pro-environmental policies and practices.
Brian Knutson (Psychology)
Nicole Ardoin (Education)
Dan Jurafsky (Linguistics)