Stanford Woods Institute for the Environment

Stanford Woods Institute for the Environment

The American Public’s Preference for Preparation for the Possible Effects of Global Warming: Impact of Communication Strategies

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The American Public’s Preference for Preparation for the Possible Effects of Global Warming: Impact of Communication Strategies

October 21, 2013

Author:
Bo MacINnis, Jon A. Krosnick, Adina Abeles, Meg Caldwell, Erin Prahler, Debbie Drake Dunn

Choice of words and those who provide endorsement
can affect the degree to which Americans like the idea
of preparing for the possible effects of climate change,
according to new public opinion research commissioned
by the Stanford Woods Institute for the Environment and
the Center for Ocean Solutions.