Skip to content Skip to navigation

How Redefining “Normal” Can Alter Behavior

People lined up at a salad bar

Dietary habits tend to be deeply ingrained — and thus difficult to change.

iStock/zoranm
Aug 13, 2020

By:

Stanford GSB researchers use the concept of “dynamic norms” to persuade diners to eat less meat.

Contact Information

Christine H. Black
Associate Director, Communications
650.725.8240
ChristineBlack@stanford.edu

Devon Ryan
Communications Manager
650.497.0444
devonr@stanford.edu

Rob Jordan
Editor / Senior Writer
650.721.1881
rjordan@stanford.edu