Changing two words in a written appeal for people to go vegetarian at lunch doubled the number of people who did so.  At first glance, individual decisions about environmentally oriented behavior - such as whether or not to eat meat - seem deeply personal.  In fact, though, they're influenced heavily by social norms, gender identities, and even representations of the future.  Which words work, which don't, and why?


Sandra Nakagawa, PhD Student, Sociology and Gregg Sparkman, PhD Student, Psychology

The talk is part of the Roble Living Laboratory for Sustainability at Stanford (ROLLSS), Roble's new sustainability inititative.  The Hard Earth series, which will run through the 2016-2017 academic year, gives Stanford graduate students researching vexing areas of sustainability a platorm to share their work with undergraduates.  The series is generously supported by Stanford's Office of the Vice Provost of Graduate Education.