Jon A. Krosnick
Affiliate - Stanford Woods Institute for the Environment;Frederic O. Glover Professor in Humanities and Social Sciences; Professor of Communication; Professor of Political Science
Public Opinion Research, Sustainable Development
Jon Krosnick is a social psychologist who does research on attitude formation, change, and effects, on the psychology of political behavior, and on survey research methods. He is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology. At Stanford, in addition to his professorships, he directs the Political Psychology Research Group and the Summer Institute in Political Psychology.
Author of four books and more than 140 articles and chapters, Dr. Krosnick conducts research in three primary areas: (1) attitude formation, change, and effects, (2) the psychology of political behavior, and (3) the optimal design of questionnaires used for laboratory experiments and surveys, and survey research methodology more generally.
His attitude research has focused primarily on the notion of attitude strength, seeking to differentiate attitudes that are firmly crystallized and powerfully influential of thinking and action from attitudes that are flexible and inconsequential. Many of his studies in this area have focused on the amount of personal importance that an individual chooses to attach to an attitude. Dr. Krosnick’s studies have illuminated the origins of attitude importance (e.g., material self-interest and values) and the cognitive and behavioral consequences of importance in regulating attitude impact and attitude change processes.