Professor Holloway’s research interests span two areas. The first focuses on the creation of competitive advantage in supply networks. These networks are characterized by the extensive outsourcing, domestically and internationally, that increasingly forms the economic model for global firms. They include networks in both factor markets and product markets where positioning of firms and products is key to competitive offerings. The work involves analyzing strategic as well as managerial options. The second interest involves the problems of small, rapidly growing, entrepreneurial companies that face a different set of challenges than established firms.