The Stanford Woods Institute for the Environment - Stanford University
The Stanford Woods Institute for the Environment combines the ingenuity, passion and pioneering spirit of Stanford University to produce breakthrough solutions to the most critical environmental and sustainability problems. Woods pursues this mission through collaborative, interdisciplinary research by Stanford's exceptional faculty and scholars, developing current and future global environmental leaders, and engaging decision-makers from around the world in making informed decisions for a sustainable future.
The Woods communications team works to raise the visibility of Stanford's solutions-oriented environmental research and is integral to the Institute's strategic goals for catalyzing and advancing pioneering research that yields solutions to global sustainability challenges in seven key focal areas: climate, ecosystem services and conservation, food security, freshwater, oceans, public health and sustainable development.
Reporting to the Communications Director, the Communications Manager is responsible for developing and implementing communications initiatives that advance the Stanford Woods Institute's goals for linking solutions-oriented environmental research to action. The Communications Manager is primarily responsible for implementing news media and social media strategies; developing editorial content, and designing and executing communications plans with a focus on engaging external stakeholders and constituents.
- Develop and execute communications plans that identify key messages, target audiences, strategies and social/multimedia tactics, working closely with researchers and center/program staff and with strategic guidance and light supervision by the Communications Director.
- Implement media outreach plans and develop supporting media materials and tools, including press releases, backgrounders, social media posts, expert directories, tip sheets with story ideas, webinars and other resources for journalists as well as the campus experts who work with them. Secure favorable media coverage in top-tier, regional and trade outlets.
- Cultivate on-going, positive work relationships with key journalists, bloggers, editorial writers and columnists who cover news related to Woods focal areas.
- Work with the Woods Communications Director to develop and implement a social media plan; track and assess results and adjust approach to continually reflect best practices.
- Assist in identifying, developing and maintaining collaborative, professional relationships with key external stakeholders and other targeted audiences. Build external constituency base and oversee management of contact information central to external engagement activities.
- Write across multiple channels to develop materials for consumption by internal and external audiences. Material development may include website content, research briefs, Q&As, faculty bios, annual reports, donor stewardship materials and brochure copy.
- Facilitate collateral design projects for clients as needed by providing project management support, coordinating with vendors and reviewing/editing for Woods style and messaging. Assist with proofreading as needed.
- Bachelor's degree or equivalent, with minimum of 3 years experience in related field required. Preference is for 5-7 years experience in journalism or a communications role in the higher education, environmental or sustainability fields.
- Strong working knowledge of environment and sustainability issues strongly preferred.
- Superior written and verbal communication skills.
- Ability to work diplomatically with diverse audiences including faculty, students, staff and media
- Track record of producing national and regional media coverage.
- Proven ability to develop and manage social media content.
- Familiarity with Cision or Meltwater media contact software desirable.
- Versed in AP Stylebook.
To apply and read full job description, visit: http://stanfordcareers.stanford.edu/job-search?jobId=63542. Applications without cover letters and salary histories will not be considered.