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The Natural Capital Project is a joint venture among The Woods Institute, The Nature Conservancy and World Wildlife Fund.

The vision of the project is a future in which natural systems are understood and conserved throughout the world for both their intrinsic values and their economic contributions to human well-being.

The mission of the project is to improve how humankind uses the world's land and waters by making clear the economic and life-sustaining services they provide.

Specifically, we plan to:

• Develop new tools to incorporate the values of ecosystem services in decision-making. These will include maps of natural capital and innovative approaches, including private markets, to motivate and finance conservation.
• Launch an international network of projects that bring to life the promise of this way of reframing our vision of nature, applying understanding of natural assets and ecosystem services as a part of land-use and investment decisions.
• Magnify the impact of these on-the-ground projects by engaging decision-makers, from local leaders to government officials to financial professionals.

A Toucan
'assists' the Natural Capital Project with research in Costa Rica.